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Discuss the growing importance of Mobile Research?
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- Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?Elaborate on the role of surrogate keys in data warehousing.Critics claim that research activities such as this infringe on consumer privacy rights.Should marketers have access to such information?
- Describe an example in which marketing research could cause harm to participants.Explain the concept of data warehousing and its relationship with data modeling.Why social media monitoring is applied in marketing research? Discuss the risk of not applying social media monitoring in marketing research?
- Express the ethical issues that can arise when communicating the results of data analytics. How do these ethical issues could be circumvented?Create a questionnaire on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Provide an introduction to the questionnaire and create 25What is the significance of "surrogate keys" in data warehousing, and how are they generated?