Discuss the five marketing orientations under which organisations design and carry out their marketing strategies. Select a retail outlet near your area and evaluate which one of these five concepts the company is adopting. Justify your answers.
Discuss the five marketing orientations under which organisations design and carry out their marketing strategies. Select a retail outlet near your area and evaluate which one of these five concepts the company is adopting. Justify your answers.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss the five marketing orientations under which organisations design and carry out their marketing strategies. Select a retail outlet near your area and evaluate which one of these five concepts the company is adopting. Justify your answers.
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