Answered: Discuss the concept of managed print…

Discuss the concept of managed print services (MPS) and how they can benefit large organizations in terms of cost savings and efficiency.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Fundamentals of CRM

Customer Relationship Management, also called CRM, is a set of technology and techniques for managing a company's customer and potential customer relationships and interactions. It is a customer relationship management system that allows businesses to manage and analyze data and customer interactions across the customer lifecycle. The goal of CRM is to "Improve Business Relationships". CRM helps businesses stay connected, streamline procedures, and increase profitability. CRM systems collect client data from various channels (or contact points) between the customer and the company. It makes use of a company's website, social media pages, telephones, marketing emails, live chat, live video, and so on.

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Discuss the concept of managed print services (MPS) and how they can benefit large organizations in terms of cost savings and efficiency.

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Step 2: Explanation - Understanding Managed Print Services (MPS)

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Step 3: Benefits for Large Organizations

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