Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Discuss the advantages of using the Internet for implementing a survey.
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- what data is specifically collected for research problems under investigation?arrow_forwardYou own Athleticon, which manufactures athletic wear. Your new contract with Atlanta United, a professional soccer team, allows Athleticon to be the sole suppler of athletic wear with the “Atlanta United” logo. No one lese can manufacture athletic wear with the “Atlanta United” logo. What do you think will be Athleticon’s level of profitability on the sale of “Atlanta United” athletic wear? Explain why. Your contract with Atlanta United only lasts 3 years. It was not renewed. Other firms can now manufacture athletic wear with the “Atlanta United” logo 2. What would you expect to happen to the price of “Atlanta United” athletic wear? Explain why.arrow_forwardWhen is it better to use secondary data over primary data? And, when is it better to use an internet survey over the face-to-face survey?arrow_forward
- Projective (indirect) techniques in research and their main purpose – also give an examplearrow_forwardWhat are the advantages and disadvantages of using non-survey methods to collect data?arrow_forwardSurveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative samplearrow_forward
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