Discuss portfolio benchmarking as follow: a) Name three portfolio benchmarking methods b) Which model forms the basis of these methods and how does these methods differ from each other.

DECISION MATRIX. Given the data in the Table Below, you are requested to help Ms. Meticulous in deciding what firm shall she choose in order to satisfy her criteria as illustrated in the Table. Show your solution and/or justification why? Weights per criterion Criteria Supplier 1 Supplier 2 Supplier 3 based on her importance 40 % Price 8 9 10 Accessibility Customer- 50 % 7 10 10 friendly (after sales service) TОTAL 10% 10 10 9. 25 29 29

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Explain The Factor-Rating Method?

What is strategic monitoring and what is involved in this process? Describe the different events that might be identified through the creation of a strategic monitoring plan.