rld History: Interim 4 Assessment (Unit 4): Part 2 of 2 / 2 of 5 PACIFIC OCEAN U.S. Apparel Imports, 2008 ATLANTIC OCEAN PACIFIC OCEAN U.S. Imports 2 Percent INDIAN OCEAN 16 Percent 32 Percent 02009 MAPS Geography in the News 6/5/09 C. Franko Top 10 Countries (%) China (32) Indonesia (5.6) Bangladesh (4.8) Honduras (3.6) Vietnam (7.3) Mexico (5.6) India (4.3) Thailand (2.4) Hong Kong (2.2) Cambodia (3.3) Source: National Geographic, May 2009 Source B "...Welcome to the mixed-up world of "globalization"-a growing worldwide marketplace where business transaction routinely span the planet and national borders are growing fuzzier and fuzzier. It wasn't always this way. Chances are, your parents wore American-made clothes, ate American-made food, and drove American-made cars. But a boom in world trade has changed all that. And what you buy may be the least of it. The expansion of world trade has unleashed a multitude of dramatic changes. Whole countries have seen their fortunes soar as foreign investment has poured in, creating factories and providing jobs for millions of people. Other countries have been left behind. In the process, billions of lives are affected, for better and worse... Source: Herbert Buchsbaum, "Living in a Global Economy." Scholastic Update, March 7, 1997 1

Q6

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Q8

Topic: Supplier Selection and Evaluation Details: Answer the following questions; 1) The cost of monitoring and evaluating the performance of suppliers can be high. a) What arguments would you use to justify the expenditure on evaluating performance? b) What steps might you take to minimize such expenditure? c) What are the benefits to suppliers in you evaluating their performance?