Discuss non-price issues over which a buyer and seller can reach an agreement, and explain why each issue might beimportant to the buyer or seller. Checkers targets growing pet care market with more standalone pet stores in South AfricaRetailer Checkers plans to open 12 standalone Petshop Science stores by the end of 2021 as it sets its sights on a growingpet market. The Shoprite-owned group has already opened 10 Petshop Science stores in the last seven months, offeringfood, toys and other pet products at supermarket prices. As part of the new branding, Checkers has also launched what itcalls 'the cheapest pet insurance product in South Africa', pointing to the country's booming pet economy as moremillennials opt to adopt pets instead of having children."We saw a gap in the market when it came to pet care, and following the great customer response to the first PetshopScience, we've been hard at work rolling out more specialist pet shops," said Checkers chief operating officer WillemHunlun."Our aim has always been to bring customers everything their four-legged companions could want and need - atsupermarket prices."Checkers opened its tenth Petshop Science store in Eden Meander in George on 6 December, with two more storeopenings planned in the Western Cape and KwaZulu-Natal in mid-December. Petshop Science forms part of a growing pushby the Shoprite group to expand beyond its traditional grocery market. This includes the recent opening of the first CheckersLittle Me baby store, a smaller format Checkers Foods store, as well as the new MediRite Plus pharmacies.

Answered: Image /qna-images/answer/494dbbfe-7750-4810-b69e-8327f1bad0df.jpg

Answered: Discuss non-price issues over which a…

Discuss non-price issues over which a buyer and seller can reach an agreement, and explain why each issue might be important to the buyer or seller.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Explain the concept of price war and how it affects the competition between markets
what are the advantages/disadvantages of price-fixing?
What is the highest price at which the product wouldstill be perceived as a bargain?
If a buyer and seller do not have a close working relationship, how can a buyer obtain cost data to perform a cost analysis for a supplier before awarding a purchase contract?
When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in price discrimination? Through this information what kind of price discrimination could the firms engage in?
What are the different kinds of price adjustments? In which situations do companies use each one?
Write down and explain the points that companies should pay attention to when determining their price policies.
Discuss the Penalty Clauses for fixed price contracts
Many organisations use transfer pricing when transferring products between different divisions of the same organisation. You are required to critically discuss the advantages and disadvantages of the following methods: Should include critical evaluation of the models and concepts proposed outlining their merits and limitations. You may incorporate logical assumptions with regard to the company and use numerical examples to illustrate the models and concepts that you propose to adopt Market based transfer prices; Full cost transfer prices; Marginal/variable cost transfer prices; Cost-plus a mark-up transfer prices; and 5) Negotiated transfer prices.
Are patents and proprietary technology safe with this supplier? Is the suppliertrustworthy? What legal system does the supplier expect to follow?
Why is there generally a first-mover advantage under sequential quantity competition and a second-mover advantage under sequential price competition?
Discuss the different types of price discrimination and how they help the firm increase their profits?