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When assessing actual performance of a marketing
strategy, should a marketer perform marketing cost
analysis? Why or why not?
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- The role of the marketing manager is inclusive as to the development and implementation of the strategic marketing plan. please outline the core elements of an effective marketing strategy and how the role of the marketing manager influences the overall development and implementation of the marketing strategy.How does a customer-driven marketing strategy contribute to long-term sustainable growth and competitive advantage in the marketplace?Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.