Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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No need to explain. You can just answer whether the statements are TRUE or FALSE
Transcribed Image Text:Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is
correct and FALSE if it is wrong.
1. The word "product" refers to something sold by a business to please the consumer, whether
tangible or intangible.
2. Products are bought as raw materials in manufacturing and sold as finished goods only.
3. An intangible product is a physical thing that can be sensed by touching.
4.
Terrible product experience can scare consumers away.
5. Positive product experience increases use, creates loyalty, and boosts ratings.
6. Product is only a physical, tangible offering, capable of being delivered to a customer
7. The total product concept broadly describes a product as a bundle of attributes, creating value
for the customer.
8. A product is anything that could be offered to the customer that might satisfy a desire or a
need.
9. The product can be labeled as tangible or intangible.
10. Product experience reflects the overall consumer experience that occurs within the product
itself.
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