Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is correct and FALSE if it is wrong. 1. The word "product" refers to something sold by a business to please the consumer, whether tangible or intangible. 2. Products are bought as raw materials in manufacturing and sold as finished goods only. 3. An intangible product is a physical thing that can be sensed by touching. 4.
Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is correct and FALSE if it is wrong. 1. The word "product" refers to something sold by a business to please the consumer, whether tangible or intangible. 2. Products are bought as raw materials in manufacturing and sold as finished goods only. 3. An intangible product is a physical thing that can be sensed by touching. 4.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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