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Determine optimal strategy and worth of such strategies for both ABC and XYZ. MM = last %3D

Determine optimal strategy and worth of such strategies for both ABC and XYZ. MM = last %3D

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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use MM=82
In a small town, there are only two stores that handle sundry goods -ABC and XYZ. The total number of the customers is equally divided between two, because price and quality of goods sold are equal. Both stores have good reputation in community, and they render equally good customer service. Assume that a gain of customer by ABC is a Loss to XYs=Z and vice versa. Both stores plan to run annual pre Diwali sales during the first week of number. Sales are advertised through a local newspaper, radio and television media. With the aid of advertising firm, Store ABC constructed the game matrix given below. Strategy of XYZ Strategy of ABC Newspaper Radio Television Newspaper 30+MM 40+MM -80+MM Radio MM 15+MM -20+MM Television 90+MM 20+MM 50+MM Determine optimal strategy and worth of such strategies for both ABC and XYZ. MM = last
Transcribed Image Text:In a small town, there are only two stores that handle sundry goods -ABC and XYZ. The total number of the customers is equally divided between two, because price and quality of goods sold are equal. Both stores have good reputation in community, and they render equally good customer service. Assume that a gain of customer by ABC is a Loss to XYs=Z and vice versa. Both stores plan to run annual pre Diwali sales during the first week of number. Sales are advertised through a local newspaper, radio and television media. With the aid of advertising firm, Store ABC constructed the game matrix given below. Strategy of XYZ Strategy of ABC Newspaper Radio Television Newspaper 30+MM 40+MM -80+MM Radio MM 15+MM -20+MM Television 90+MM 20+MM 50+MM Determine optimal strategy and worth of such strategies for both ABC and XYZ. MM = last
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