Describe the various objectives of promotion.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.3: The Objectives Of Promotion
Problem 1LO
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Describe the various objectives of promotion.

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