Describe the roles of public relations, publicity, and cross-promotion in an organization's promotional strategy.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.6: Public Relations
Problem 1LO
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Describe the roles of public relations, publicity, and cross-promotion in an organization's promotional strategy.

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