Describe the relationship betweensatisfaction, repeat purchase, andcustomer commitment.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.3: How Involvement Level Affects Consumer Decisions
Problem 1LO
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Describe the relationship between
satisfaction, repeat purchase, and
customer commitment.

Expert Solution
Step 1

Products and services are sold as per the requirements of the consumers in order to serve them better.

A happy customer is profitable to your company in many ways and they help in spreading awareness about your company or products through word of mouth.

When consumers feel their needs are valued by the company, they will start valuing the company and its products.

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