Explain the term Straight rebuy?

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section: Chapter Questions
Problem 23CC
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Explain the term Straight rebuy?

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When a consumer purchases the same goods in the same amount from the same supplier under the same terms and conditions, the process is called a straight rebuy. 

Because the supplier already knows the requirements of the company, a company expects the suppliers to retain the product and service quality and also automate their reordering systems to receive their order in time.

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