Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this customer is highly satisfied? How valuable to Starbucks is a highly satisfied customer?

Evaluate what are the need, want, demands if the delivero,s business through a job to be done. Reference key academic market theory and provide applied example (delivero) to demonstrate your insight

Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships?  What are the benefits to the service business of solid customer relationships and customer loyalty?

Using any organization for which you could work for, and examine how the organization approaches the acquisition of customers and the maintenance of customers differently. Given the importance of customer lifetime value on long-term profitability, is your organization investing sufficiently in customer relationship management? Explain.