Describe the four different approaches to selection that an international organization might use.  Which approach would be best to use for a company selling a high-tech product in a developing country?

You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers.  Stopping 200 people at a trade show and showing potential brand names to them to get their reaction. Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos. Send an email to your customers with a link to a URL that has the various names and let them

You are hired as a consultant by Vikings Inc. to prepare a report based on the undermentioned criteria. You will select a well-known Caribbean company in the manufacturing sector based in Trinidad and Tobago and its product/service with information available on the internet that does not currently operate beyond the area.. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product/service could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.  You will need to keep in mind the domestic realities of the company and its product/service by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the…

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?