Describe perception and perception process when choosing CIC as your education provider. What symbols (ads, social media, logo, verbal cues, etc) may have helped you form an opinion about this brand?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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Describe perception and perception process when choosing CIC as your education provider. What symbols (ads, social media, logo, verbal cues, etc) may have helped you form an opinion about this brand?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing