
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Define organisational culture (an overview of organisational culture).
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Introduction
Each and every organisation do have a organisational structure as well as an organisational culture which is being used in each and every firm to maintain each and everything and let each and everthing running smoothely by making a great bonding between the employees as well as also in the different teams:
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