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Define market integration objectively and give its significance.
Step by step
Solved in 3 steps
- Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?Define and discuss the different processes that occur in consumer markets and business markets. Explicate how long-term relationships can be created in the different markets.Differentiate market penetration from market development.
- Describe the market oppertunities and threats that can be identified from the gathering of environmental data ?Market Structures: Why is it necessary for business firms to have knowledge on the Market Structures? In what ways will this knowledge be of help to business firms? Why is it advantageous to business firms?Understand the characteristics of business-to-business marketsand business-to-business market demand and how marketers classify business-to-business customers