Define Lewis Model Theory and cross-cultural intelligence
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Define Lewis Model Theory and cross-cultural intelligence
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- Create the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5…Understand the critical role that demographicsplay in influencing consumer behavior.