Define cross-channel consumers and the role of transactional and promotional websites in reaching these consumers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Define cross-channel
consumers and the
role of transactional
and promotional
websites in reaching
these consumers.

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