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b. Discuss the three classes of products according to the durability criterion; c. For each of these classes, provide an example of a product that falls into that class; and d. Explain why each product example aligns to the characteristics of that class.

b. Discuss the three classes of products according to the durability criterion; c. For each of these classes, provide an example of a product that falls into that class; and d. Explain why each product example aligns to the characteristics of that class.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a. Enter a suitable heading in the subject field; b. Discuss the three classes of products according to the durability criterion; c. For each of these classes, provide an example of a product that falls into that class; and d. Explain why each product example aligns to the characteristics of that class. 4. Respond to the post of at least one of your peers and using the products that they identified in 3(c) above; a. State what consumer product class they belong to (convenience, shopping or speciality), or which industrial product class they belong to (production, installation and accessories, supplies and services). b. Explain why you have assigned each product to each class.
Transcribed Image Text:a. Enter a suitable heading in the subject field; b. Discuss the three classes of products according to the durability criterion; c. For each of these classes, provide an example of a product that falls into that class; and d. Explain why each product example aligns to the characteristics of that class. 4. Respond to the post of at least one of your peers and using the products that they identified in 3(c) above; a. State what consumer product class they belong to (convenience, shopping or speciality), or which industrial product class they belong to (production, installation and accessories, supplies and services). b. Explain why you have assigned each product to each class.
Non Durable Goods: frequently used, tangible Durability and Tangibility Durable Goods last long, tangible Services Perishable, intangible
Transcribed Image Text:Non Durable Goods: frequently used, tangible Durability and Tangibility Durable Goods last long, tangible Services Perishable, intangible
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