Customer Relationship Management System (CRMS) keeps track of customer requirements including past purchase history and preferences. True False

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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A Customer Relationship Management System (CRMS) keeps track of customer requirements including past purchase history and preferences. True False
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