Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Company XYZ produces and sells two types of calculators: Basic and Scientific. The Basic has a lower selling price per unit
compared to the Scientific. However, the Basic has a higher contribution margin compared to the Scientific. Due to fixed
production capacity, the company has a cap on total production ability. If the company's CEO has decided to shift the sales mix
towards producing more Basic calculators. What would be the effect on total profits?
a.
Cannot be determined using the above information
b.
Total profits would remain the same
Total profits would increase
O C.
d.
None of the given answers
e.
Total profits would decrease
OO00
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Transcribed Image Text:Company XYZ produces and sells two types of calculators: Basic and Scientific. The Basic has a lower selling price per unit compared to the Scientific. However, the Basic has a higher contribution margin compared to the Scientific. Due to fixed production capacity, the company has a cap on total production ability. If the company's CEO has decided to shift the sales mix towards producing more Basic calculators. What would be the effect on total profits? a. Cannot be determined using the above information b. Total profits would remain the same Total profits would increase O C. d. None of the given answers e. Total profits would decrease OO00
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