Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Cultural Insensitivity by senior Leaders
As Wilde travelled with Lars and the rest of the senior leadership, he saw problems that stretched 
all the way to the highest levels. While in St. Lucia, Lars, Wilde, and two salespeople went out to 
dinner with some clients to finish plans for a new deal. After working out the details, the 
clients wanted to celebrate with vodka. It was a strong local tradition, essentially necessary to 
closing the deal. When Mohamed, a member of the team, politely declined to drink for religious 
reasons, Lars told him to just do it and then Guyanese loudly said that he “didn’t know when the 
Guyanese would enter the 21st century.”
Wilde had previously heard rumours about Lars being insensitive towards his immediate 
team’s social and cultural practices. He heard that Lars sometimes mocked local practices publicly 
while on business travel and derided colleagues’ poor English skills. Wilde knew if he accepted 
the position, dealing with Lars would be one of the first major challenges. 

1. How can a new manager deal with senior staff members who consistently display cultural insensitivity? 

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