Critical Thinking Marketers commonly ask celebrities toendorse products, but tying a brand to a celebrity cancome with risks if that celebrity falls out of favor withthe public as the result of a something they do or saythat is perceived negatively. how would you determineif the signing of a celebrity to an endorsement deal isworth the risk? What would you want to know to makethat determination and reduce the risk potential?
Critical Thinking Marketers commonly ask celebrities toendorse products, but tying a brand to a celebrity cancome with risks if that celebrity falls out of favor withthe public as the result of a something they do or saythat is perceived negatively. how would you determineif the signing of a celebrity to an endorsement deal isworth the risk? What would you want to know to makethat determination and reduce the risk potential?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Marketers commonly ask celebrities to
endorse products, but tying a brand to a celebrity can
come with risks if that celebrity falls out of favor with
the public as the result of a something they do or say
that is perceived negatively. how would you determine
if the signing of a celebrity to an endorsement deal is
worth the risk? What would you want to know to make
that determination and reduce the risk potential?
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