Critical Thinking In general, professional selling hasevolved from hard selling to relationship selling. Dosome organizations still use the hard-sell style? If so,explain. What do you think the future holds for theseorganizations? Will the hard sell continue 10 succeed;that is, are there instances in which ttansactional sell·ing is still appropriate? If so, when?
Critical Thinking In general, professional selling hasevolved from hard selling to relationship selling. Dosome organizations still use the hard-sell style? If so,explain. What do you think the future holds for theseorganizations? Will the hard sell continue 10 succeed;that is, are there instances in which ttansactional sell·ing is still appropriate? If so, when?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking In general, professional selling has
evolved from hard selling to relationship selling. Do
some organizations still use the hard-sell style? If so,
explain. What do you think the future holds for these
organizations? Will the hard sell continue 10 succeed;
that is, are there instances in which ttansactional sell·
ing is still appropriate? If so, when?
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