Creative Homework/Short Project An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whe·ther just having a great smoothie is enough to be successful. Knowing that you are a marketing swdent. he's asked you for some advice. What can you tell him about product. price. promotion, and place (distribution) strategies that will help him get his business off the ground?

Q: b. How many weeks will it take to complete the project

A:

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Foreign Market Entry

Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determinants while choosing the appropriate foreign market entry strategy. Few internal determinants include the firms’ objectives and global exposure, and the company’s financial and human resources. The external determinants include marketing, shipping, transportation costs, and degree of political, economic, and operational risks. Also, they involve the market size, competition level, and government laws of the targeted foreign market.