Creative Homework/Shofl Project Pick your favoriterestaurant. Identify two or three activity metrics andtwo or three outcome mettics that you believe therestaurant could use to better monitor and control itsperformance in the area of service. Explain why youbelieve each mettic selected is well suited for evaluating service performance (including why it is wellsuited to serve as an activity metric as opposed 10an outcome metric in this context). Identify as wellwhich of these metrics would most likely be easier totrack, and why

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Creative Homework/Shofl Project Pick your favorite
restaurant. Identify two or three activity metrics and
two or three outcome mettics that you believe the
restaurant could use to better monitor and control its
performance in the area of service. Explain why you
believe each mettic selected is well suited for evaluating service performance (including why it is well
suited to serve as an activity metric as opposed 10
an outcome metric in this context). Identify as well
which of these metrics would most likely be easier to
track, and why

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