Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Corporate social responsibility is just a scam to generate revenues and earn fame in the respective fields. Give a few examples of such incidents where the responsible firms have been exposed. How the firms manipulate consumers for their own benefits?
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- What brought the increase or growth of corporate social responsibility reporting in the past years to the present?arrow_forwardHow can managers effectively communicate and implement corporate social responsibility initiatives?arrow_forwardA sometimes controversial subset of social responsibility is cause-related marketing. Explain with an example?arrow_forward
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