Consumers behave differently when they are in groups. Their buying behavior entirely changes and they would buy things which they normally wouldn’t. It has also been observed that customers spend more in groups. Marketers can capitalize on this behavior to increase sales.” Being Manager of women’s apparel store how would you attract and convert group buyers? Frame your answer keeping in mind the present scenario where social distancing is a must and the nature of your business is high contact

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”