Consider potential culture clashes in typical business situations. Imagine that businesspeople from a high-context culture, say, Japan or China, meet their counterparts from a low-context culture, the United States, for the first time to negotiate and sign a manufacturing contract. What could go wrong? How about conflicting perceptions of time?

Consider potential culture clashes in typical business situations. Imagine that businesspeople from a high-context culture, say, Japan or China, meet their counterparts from a low-context culture, the United States, for the first time to negotiate and sign a manufacturing contract. What could go wrong? How about conflicting perceptions of time?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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