Conduct a viability study on a business opportunity on bottled water.  Briefly explain what a viability study is and why it is important to do one when starting a business  Explain about or describe the business opportunity you have foreseen or heard about. (You could include that you have already done a feasibility study).  Conduct a viability study – explain step by step how you will do this.  Do a needs analysis - Assess if there is a need for the product or service you want to offer  Customer Profile - Find out about the people who are most likely to buy your products/services. Do a customer profile or characteristics of potential customers

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
icon
Related questions
Question

Conduct a viability study on a business opportunity on bottled water.
 Briefly explain what a viability study is and why it is important to
do one when starting a business
 Explain about or describe the business opportunity you have
foreseen or heard about. (You could include that you have
already done a feasibility study).
 Conduct a viability study – explain step by step how you will do
this.
 Do a needs analysis - Assess if there is a need for the product or
service you want to offer
 Customer Profile - Find out about the people who are most
likely to buy your products/services. Do a customer profile or
characteristics of potential customers

Mission and objectives – With the information obtained from the
needs analysis and customer profile, outline the mission and
objectives of the enterprise. Remember that the Objectives
should be SMART(Specific, Measurable, Attainable, Realistic,
Time-specific )
 Calculate the market share – Once you are certain of the
mission and objectives of the enterprise, then calculate the
market share of the enterprise (target market, expected market
share, total market potential, income. see examples in guide)
 Competitors Analysis – Analyze the competitors of your business
and decide on how to compete with them (SWOT analysis).
 Once you have done all the above with regards to the business,
then you will be able to know if the business will be profitable.
This should be stated

Expert Solution
steps

Step by step

Solved in 5 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Essentials Of Investments
Essentials Of Investments
Finance
ISBN:
9781260013924
Author:
Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:
Mcgraw-hill Education,
FUNDAMENTALS OF CORPORATE FINANCE
FUNDAMENTALS OF CORPORATE FINANCE
Finance
ISBN:
9781260013962
Author:
BREALEY
Publisher:
RENT MCG
Financial Management: Theory & Practice
Financial Management: Theory & Practice
Finance
ISBN:
9781337909730
Author:
Brigham
Publisher:
Cengage
Foundations Of Finance
Foundations Of Finance
Finance
ISBN:
9780134897264
Author:
KEOWN, Arthur J., Martin, John D., PETTY, J. William
Publisher:
Pearson,
Fundamentals of Financial Management (MindTap Cou…
Fundamentals of Financial Management (MindTap Cou…
Finance
ISBN:
9781337395250
Author:
Eugene F. Brigham, Joel F. Houston
Publisher:
Cengage Learning
Corporate Finance (The Mcgraw-hill/Irwin Series i…
Corporate Finance (The Mcgraw-hill/Irwin Series i…
Finance
ISBN:
9780077861759
Author:
Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Jeffrey Jaffe, Bradford D Jordan Professor
Publisher:
McGraw-Hill Education