Computing Multifactor ProductivityA health club has two employees who work on lead generation. Each employee works 40 hours a week, and is paid $20 an hour. Each employee identifies an average of 400 possible leads a week from a list of 8,000 names. Approximately 10 percent of the leads become members and pay a onetime fee of $100. Material costs are $130 per week, and overhead costs are $1,000 per week. Calculate the multifactor productivity for this operation in fees generated per dollar of input.

Computing Multifactor ProductivityA health club has two employees who work on lead generation. Each employee works 40 hours a week, and is paid $20 an hour. Each employee identifies an average of 400 possible leads a week from a list of 8,000 names. Approximately 10 percent of the leads become members and pay a onetime fee of $100. Material costs are $130 per week, and overhead costs are $1,000 per week. Calculate the multifactor productivity for this operation in fees generated per dollar of input.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter13: Services Marketing

Section13.2: American Express Delivers Service With Calls, Tweets, And Apps

Problem 2C

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