FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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*Computed on the basis of sales dollars.
Since the start of development work on the Wireless Wizard, advances in technology have altered
the market somewhat, and management now believes that the company can introduce only one of
the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying
$35,000 for an in-depth market study. Sales salaries (excluding commission) will be $88,000 no
matter which product is sold. The marketing and advertising costs indicated for each product are
incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless
of which product is introduced.
Required:
1. Compute the unit contribution margin for both models.
Note: Round your answers to 2 decimal places.
Unit contribution margin
Basic
Enhanced
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Transcribed Image Text:*Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat, and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $35,000 for an in-depth market study. Sales salaries (excluding commission) will be $88,000 no matter which product is sold. The marketing and advertising costs indicated for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless of which product is introduced. Required: 1. Compute the unit contribution margin for both models. Note: Round your answers to 2 decimal places. Unit contribution margin Basic Enhanced
Johnson and Gomez, Incorporated, is a small firm involved in the production and sale of electronic
business products. The company is well known for its attention to quality and innovation.
During the past 15 months, a new product has been under development that allows users
improved access to e-mail and video images. Johnson and Gomez code named the product the
Wireless Wizard and has been quietly designing two models: Basic and Enhanced. Development
costs have amounted to $189,000 and $270,000, respectively. The total market demand for each
model is expected to be 45,000 units, and management anticipates being able to obtain the
following market shares: Basic, 20 percent; Enhanced, 15 percent. Forecasted data follow.
Projected selling price
Per-unit production costs:
Direct material
Direct labor
Variable overhead
Basic
$ 370.00
47.00
25.00
41.00
200,000
Enhanced
$ 470.00
15%
75.00
35.00
53.00
325,000
Marketing and advertising (fixed but avoidable)
Sales commissions"
*Computed on the basis of sales dollars.
Since the start of development work on the Wireless Wizard, advances in technology have altered
20%
expand button
Transcribed Image Text:Johnson and Gomez, Incorporated, is a small firm involved in the production and sale of electronic business products. The company is well known for its attention to quality and innovation. During the past 15 months, a new product has been under development that allows users improved access to e-mail and video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two models: Basic and Enhanced. Development costs have amounted to $189,000 and $270,000, respectively. The total market demand for each model is expected to be 45,000 units, and management anticipates being able to obtain the following market shares: Basic, 20 percent; Enhanced, 15 percent. Forecasted data follow. Projected selling price Per-unit production costs: Direct material Direct labor Variable overhead Basic $ 370.00 47.00 25.00 41.00 200,000 Enhanced $ 470.00 15% 75.00 35.00 53.00 325,000 Marketing and advertising (fixed but avoidable) Sales commissions" *Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered 20%
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