Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Complete this in the capacity of an entrepreneur starting a new business. This assignment's first instruction is not to write a business plan as you wish, which most likely an essay format.
Answer specific questions, keep them in order. To enhance your work, use resources outside resources such as SBA, trade publications, and academic journals when warranted.
In this assignment, you will have to start a business from the ground up, no franchise. There are three businesses I want you to stay away from when you are thinking about opening your business. The businesses I will not accept in this assignment are restaurants/bars, nail/hair salons, and gyms. In addition, these businesses have a lower entry barrier where anybody can start any of these businesses and become a direct competitor.
Your Business Opportunity
- Give a summary of your business idea.
- What are the solutions you will provide your customers with for their needs?
- What are the important key activities for your business?
- What is your value proposition?
- Define your target market by describing who your customers
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