Company C is dealing with a public relations crisis. As a manager, what decisions would you make to manage the situation effectively, rebuild the company's reputation, and regain public trust?

In 2006, Hewlett-Packard Development Company LP became embroiled in a controversy over methods used to investigate media leaks from its board. HP Chairperson Patricia Dunn could have simply asked the directors who was the source cited in the story, sought an apology and gone from there. With some direct face-to-face communication, the story would likely have ended quickly. It did not. “Not only did investigators impersonate board members, employees and journalists to obtain their phone records, but according to multiple reports, they also surveilled an HP director and a reporter for CNet Networks Inc. They sent monitoring spyware in an e-mail to that reporter by concocting a phoney tip. They even snooped on the phone records of former CEO and Chairperson Carly Fiorina, who had launched the quest to identify media sources in the first place.”  The situation continued to escalate. For example, the New York Times reported that HP consultants even considered planting clerical or custodial…

How can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?

If you were giving advice to a business on using social media, what would you list asadvantages and disadvantages?

What do you think are the key advantages and disadvantages of businesses using social media, such as Facebook, YouTube, LinkedIn, or Twitter?

What are the main advantages for organizations when they adopt a stakeholder approach to their strategy and communication

What do you see as the disadvantages of a PR-based communications strategy as opposed to a conventional media advertising approach?

These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?

Discuss the changes that have taken place over time regarding formal communication with employees about business strategy and financial performance.