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Company C is dealing with a public relations crisis. As a manager, what decisions would you make to manage the situation effectively, rebuild the company's reputation, and regain public trust?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Company C is dealing with a public relations crisis. As a manager, what decisions would you make to manage the situation effectively, rebuild the company's reputation, and regain public trust?

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