Companies usually employ staff to work in various functional areas of the business. There are people working in operations, accounting, human resources, marketing, etc.Imagine that you are tasked to create a one-paragraph code of ethics for the marketing department at your company.What will you write?2.A variety of companies, large and small, choose to market their services to the government. Imagine that you are a small or medium-sized company seeking to do business with the government.Research the process that you would have to go through in order to acquire a contract with the Department of State of the US federal government. Who would you have to speak with and what are the steps to make your company’s offerings appealing to your client?3. presented by this assignment, a variety of foreign manufacturers have begun to export steel to the US at much lower prices.In a debate with other marketing and economics professionals, outline and present your best arguments in favor of economic protectionism.Then, anticipate and present your opponent’s best arguments, in support of free trade in steel in a global context.4. Effective decision makers develop specific measures of success, which are criteria or standards used in evaluating proposed solutions to the problem.In your opinion, what kinds of measures of success do marketers use to evaluate their work?5. In your own words, what is the difference between the demographic and behavioral bases of market segmentation?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

1. Companies usually employ staff to work in various functional areas of the business. There are people working in operations, accounting, human resources, marketing, etc.Imagine that you are tasked to create a one-paragraph code of ethics for the marketing department at your company.What will you write?2.A variety of companies, large and small, choose to market their services to the government. Imagine that you are a small or medium-sized company seeking to do business with the government.Research the process that you would have to go through in order to acquire a contract with the Department of State of the US federal government. Who would you have to speak with and what are the steps to make your company’s offerings appealing to your client?3. presented by this assignment, a variety of foreign manufacturers have begun to export steel to the US at much lower prices.In a debate with other marketing and economics professionals, outline and present your best arguments in favor of economic protectionism.Then, anticipate and present your opponent’s best arguments, in support of free trade in steel in a global context.4. Effective decision makers develop specific measures of success, which are criteria or standards used in evaluating proposed solutions to the problem.In your opinion, what kinds of measures of success do marketers use to evaluate their work?5. In your own words, what is the difference between the demographic and behavioral bases of market segmentation?

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning