Commercialization is the last step in the new product development process. Select one: a. True. O b. False.

At which stage of the product life cycle (PLC) that will you find a significantly growing number of product adopters, rapid growth in industry sales, and increases in the significant number of competitors and the number of available product versions?     decline     early maturity     innovation     growth     introduction

Some people think that a product should be considered “new” only if itis completely new to the market and has never existed before. Describeor give examples of other types of new products.

You have a "Cash Cow" Product Line based on the BCG Matrix assessment. The Product Line is in the "maturity stage" of its PLC with a large base of customers. Which of these investment strategies make the most sense? Stop investment and abandon the product line Inject significant profit from your "star" product to try and fuel growth and improve market-share Divert some profits from this "cash cow" product to try and save a "dog" product line in the "decline" stage of its PLC Invest in introducing product line and brand extensions for this "Cash Cow" product line as you further segment your target market