Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely proi table. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?

Coca-Cola’s Diversification You may be familiar with the story of New Coke. To recap, in the mid-1980s, Coca-Cola reformulated its flagship soft drink in an attempt to better compete with Pepsi. The new drink, named New Coke, failed miserably. But Coca-Cola saved its business by rereleasing the original formulation of Coke under the name Coca-Cola Classic. That, in and of itself, is an excellent case study in business management. However, the more contemporary story is how Coca-Cola has changed its business plan so that no one drink—not even Coke—can heavily influence the company’s success and failure. After years of diversification and acquisition, Coca-Cola currently offers more than 500 brands ranging from soft drinks to fruit juices to water. Additionally, it sells its products in over 200 nations. Nokia’s Market Shift Not so long ago, Nokia was one of the leading makers of cell phones. But technological innovations like the iPhone left Nokia struggling to compete. The solution?…

“ The Tata Nano car has been labeled the Model T for the twenty-first century. Selling for $2,500, it claims to be the world's cheapest car and could democratize car ownership in indian and other emerging markets by fulfilling the dream of a lot of people in those countries who would like to own a car. Do you see potential for the Nano beyond India? Why or why not? If yes, what criteria would you use to select markets? Could Tata even launch the car in developed markets such as Hong Kong or Japan? Why or why not? For a visual impression of the Nano, view these YouTube clips (see, for example, http://www.youtube.com/watch?v=wzuy3Aw0iDo).”

What strategies would you propose to improve GM's (General Motors) competitiveness?

Coca-Cola chose a very slow geographic rollout of Coca-Cola life. What are the advantages and disadvantages to this?

When expanding outside of the US, what competitive advantages does WalMart bring into the new markets? And, what disadvantages does it have?

When Netflix originally entered the movie rental business, was it competing on the basis of a first-mover advantage or a late-mover advantage? Did it rely on the same advantage when it began streaming original content?

https://www.forbes.com/2009/12/08/china-oreo-tang-cmo-network-kraft/?sh=5b7aaa9b691c Describe in your own words the situation presented by the case in “How Kraft Won in China”. Explain the successful marketing mix in terms of the case presented and the strategies focused on products, pricing, advertising, and distribution.