Cluster analysis is often used for what business purpose?   Question 12 options:   Predicting product demand   Segmenting customers   Assessing product success   Forecasting future revenue

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Cluster analysis is often used for what business purpose?

 

Question 12 options:

 

Predicting product demand

 

Segmenting customers

 

Assessing product success

 

Forecasting future revenue

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