Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Concept explainers

Introduction to Business Messages
Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointment…
Question

Chapter 7 discusses different types of innovations
(continuous, discontinuous, and dynamically continuous). McDonald’s is incorporating several new
technologies as part of the repositioning effort. What
types of innovations are the following? Why?
a. Mobile app
b. Kiosks
c. UberEATS delivery

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