cenario  for question Thabo Auto Parts is a very small scrapyard in Bloemfontein that started operating in February 2021 and they sell parts for BMW cars. Currently, they serve the customers in Bloemfontein. Even though Thabo Auto Parts has a limited marketing budget and few resources (e.g., employees), they are considering engaging in digital marketing. They already have a Facebook account that is used once a week to only post items on promotion to their 50 followers. Thabo Auto Parts manager states that they have seen too little benefits from marketing on Facebook, and they are, therefore, reluctant to invest further into digital marketing. The manager of Thabo Auto Parts has approached you for advice

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Thabo Auto Parts is a very small scrapyard in Bloemfontein that started operating in February 2021 and they sell parts for BMW cars. Currently, they serve the customers in Bloemfontein. Even though Thabo Auto Parts has a limited marketing budget and few resources (e.g., employees), they are considering engaging in digital marketing. They already have a Facebook account that is used once a week to only post items on promotion to their 50 followers. Thabo Auto Parts manager states that they have seen too little benefits from marketing on Facebook, and they are, therefore, reluctant to invest further into digital marketing. The manager of Thabo Auto Parts has approached you for advice

Explain to the Thabo Auto Parts manager what impact will digital marketing have on their business and suggest the three most appropriate digital marketing strategies (other than Facebook) for Thabo Auto Parts? You also need to explain why the three digital marketing strategies you suggest will likely work for their business

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