Case Study: Cola Wars Continue: Coke and Pepsi in 2010 Perform an industry analysis (not introducing the model) using Porter's 5 forces model of the U.S. carbonated soft drink concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumers. In terms of timing, focus your analysis around the year 2009-2010 rather than today, 2022. 1. For each force, answer whether it is low, medium, or high in intensity. Cite key evidence from the case for your answer - do not list everything, just the most important point or two that supports answer. 2. Think dynamically-what Force is changing the most? Is it increasing or decreasing? This is where you should consider the trends from 2000 up until today. 3. Based on your 5 Forces analysis, how attractive is the concentrate producer industry? In other words, how profitable is this industry? Reflect on Exhibit 4 if you need to.

Please analyze the case given below Case Study: ıtaly Italy is one of the world’s leading tourism destinations, attracting approximately 40 million visitors in 2014 and earning $34 billion in tourism revenue. The Ministry of Culture and Tourism is one of the world’s most sophisticated destination marketing operations, consistently producing effective and evocative campaigns. – winning the World Travel Award in 2012 for Europe’s Leading Tourist Board ıtaly Home is the country’s most recent integrated tourism marketing campaign – launched in 2014 and rolled out globally - ably uses all of the major digital marketing channels as part of a comprehensive suite of marketing activities to showcase the destination’s tourism product diversity and target multiple niche markets all while maintaining brand consistency across channels. The result is marketing campaign that is at once flexible and customizable. The Ministry of Culture and Tourism (2015) has articulated one key goal of the Italy…

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Balanced scorecard   Delta Air Lines,Inc.(DAL) provides passenger services throughout the United States and the world. Fifteen Delta metrics and recent initiatives are as follows 1.Using a mobile phone app that allowspassengers to monitor their place in standby and first class upgrade lists 2.Improving the efficiency of aircraft maintenance 3.Increasing the number of check-in kiosks at major airports 4.Replacing less fuel-efficient aircraft with newe1; more efficient airnraft 5.Reducing turnover of key employees 6.Reducing the number of cancelled flights 7.Investing in oil refinery thai produces jet fuel 8.Offering cash incentive awards to employees 9.Awarding stock options to key employees that can be used over time 10.Increasing passenger revenue per available seat mile 11.Increasing the percentage of on-time arrivals 12.Reducing the number of passenger complaints 13- Reducing the number oflost passenger bags 14.Reducing the number of safety violations 15.Increasing the passenger…