Concept explainers
Case Problem 1Young Professional Magazine
Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication, the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information, the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to help analyze the survey results, a portion of which are shown in the following table.
Gender |
Real Estate Purchases? |
Value of Investments ($) |
Number of Transactions |
Broadband Access? |
Female |
No |
12200 |
4 |
Yes |
Male |
No |
12400 |
4 |
Yes |
Female |
No |
26800 |
5 |
Yes |
Female |
Yes |
19600 |
6 |
No |
Female |
Yes |
15100 |
5 |
No |
Male |
No |
39700 |
3 |
Yes |
Male |
Yes |
21900 |
2 |
Yes |
Female |
Yes |
41900 |
2 |
Yes |
Male |
Yes |
16100 |
4 |
Yes |
Female |
Yes |
18400 |
11 |
Yes |
Female |
No |
33800 |
3 |
No |
Female |
Yes |
15500 |
6 |
No |
Female |
No |
17300 |
7 |
Yes |
Male |
No |
47900 |
5 |
Yes |
Female |
No |
28200 |
3 |
No |
Male |
Yes |
19400 |
6 |
No |
Male |
Yes |
31000 |
12 |
No |
Male |
No |
21300 |
6 |
No |
Female |
No |
21300 |
10 |
Yes |
Female |
No |
21300 |
7 |
Yes |
Female |
No |
34100 |
6 |
Yes |
Male |
No |
32600 |
7 |
Yes |
Male |
Yes |
0 |
10 |
Yes |
Male |
Yes |
20800 |
10 |
Yes |
Female |
Yes |
23100 |
6 |
Yes |
Male |
No |
39800 |
9 |
Yes |
Female |
No |
17900 |
2 |
No |
Male |
No |
33300 |
2 |
No |
Female |
Yes |
21800 |
8 |
Yes |
Male |
No |
54000 |
7 |
Yes |
Female |
Yes |
34800 |
12 |
No |
Female |
Yes |
36100 |
7 |
Yes |
Female |
Yes |
44300 |
5 |
Yes |
Male |
No |
21400 |
5 |
No |
Male |
Yes |
8600 |
6 |
Yes |
Male |
No |
23200 |
3 |
No |
Male |
No |
24800 |
4 |
No |
Female |
No |
26600 |
5 |
Yes |
Male |
No |
33100 |
8 |
No |
Male |
No |
27000 |
4 |
No |
Male |
No |
48700 |
6 |
No |
Female |
Yes |
17100 |
4 |
No |
Male |
No |
19900 |
6 |
No |
Male |
No |
13200 |
9 |
No |
Female |
Yes |
32400 |
6 |
No |
Female |
No |
14200 |
5 |
Yes |
Male |
No |
20100 |
5 |
No |
Male |
Yes |
32000 |
5 |
Yes |
Female |
No |
41900 |
3 |
No |
Male |
No |
12000 |
3 |
No |
Female |
No |
14000 |
6 |
No |
Female |
No |
10000 |
4 |
Yes |
Female |
No |
27200 |
5 |
Yes |
Female |
Yes |
34500 |
4 |
Yes |
Female |
No |
26000 |
6 |
Yes |
Female |
No |
53400 |
3 |
Yes |
Male |
No |
23100 |
7 |
Yes |
Male |
No |
24900 |
5 |
No |
Male |
No |
10900 |
10 |
Yes |
Female |
No |
52500 |
2 |
Yes |
Female |
No |
24600 |
16 |
Yes |
Female |
No |
28800 |
6 |
No |
Female |
Yes |
37300 |
11 |
Yes |
Male |
Yes |
21100 |
9 |
Yes |
Male |
No |
40900 |
3 |
No |
Female |
No |
24700 |
7 |
Yes |
Male |
No |
33600 |
8 |
Yes |
Male |
Yes |
20000 |
6 |
No |
Male |
No |
23900 |
2 |
No |
Male |
Yes |
11700 |
8 |
No |
Female |
No |
19200 |
5 |
Yes |
Male |
No |
11900 |
6 |
No |
Male |
No |
17700 |
8 |
Yes |
Male |
No |
23900 |
6 |
Yes |
Female |
Yes |
27500 |
4 |
Yes |
Male |
Yes |
25300 |
4 |
No |
Female |
No |
66900 |
5 |
No |
Male |
No |
18800 |
5 |
Yes |
Male |
No |
24400 |
3 |
Yes |
Male |
No |
45500 |
9 |
Yes |
Male |
Yes |
54700 |
3 |
Yes |
Female |
No |
32200 |
4 |
No |
Male |
No |
16200 |
3 |
Yes |
Female |
No |
16000 |
9 |
No |
Female |
Yes |
24000 |
3 |
No |
Male |
No |
28800 |
3 |
Yes |
Male |
No |
14100 |
5 |
Yes |
Female |
Yes |
17700 |
11 |
Yes |
Male |
No |
29800 |
7 |
Yes |
Female |
Yes |
27200 |
3 |
Yes |
Male |
Yes |
43000 |
2 |
No |
Female |
Yes |
15500 |
7 |
Yes |
Male |
Yes |
8700 |
6 |
No |
Male |
No |
13900 |
14 |
Yes |
Male |
No |
14200 |
6 |
Yes |
Female |
Yes |
27100 |
3 |
No |
Male |
Yes |
22300 |
3 |
No |
Female |
Yes |
29500 |
4 |
Yes |
Male |
No |
18800 |
2 |
Yes |
Female |
Yes |
26400 |
9 |
Yes |
Male |
Yes |
16400 |
5 |
Yes |
Male |
No |
39500 |
3 |
Yes |
Male |
Yes |
20900 |
6 |
Yes |
Female |
No |
52800 |
5 |
Yes |
Male |
No |
36500 |
4 |
Yes |
Female |
No |
30400 |
11 |
Yes |
Female |
No |
39800 |
7 |
No |
Female |
Yes |
18100 |
9 |
No |
Male |
Yes |
69500 |
7 |
No |
Female |
No |
33000 |
5 |
Yes |
Female |
Yes |
32100 |
3 |
No |
Male |
Yes |
15200 |
8 |
No |
Female |
Yes |
49800 |
3 |
Yes |
Male |
No |
28100 |
6 |
No |
Male |
No |
15200 |
6 |
Yes |
Male |
No |
30800 |
3 |
Yes |
Male |
No |
21200 |
3 |
No |
Male |
No |
24600 |
4 |
Yes |
Male |
Yes |
24700 |
9 |
Yes |
Female |
Yes |
26300 |
16 |
No |
Female |
Yes |
32200 |
6 |
No |
Male |
No |
20300 |
6 |
Yes |
Female |
No |
60900 |
6 |
Yes |
Male |
No |
15800 |
11 |
Yes |
Female |
No |
31700 |
6 |
Yes |
Male |
Yes |
0 |
5 |
Yes |
Female |
Yes |
20900 |
9 |
Yes |
Female |
No |
37900 |
12 |
No |
Male |
Yes |
22400 |
7 |
Yes |
Male |
No |
26600 |
5 |
Yes |
Male |
Yes |
20800 |
10 |
No |
Male |
No |
31100 |
7 |
Yes |
Male |
No |
31200 |
5 |
Yes |
Male |
No |
0 |
2 |
No |
Male |
Yes |
38900 |
7 |
Yes |
Male |
Yes |
29500 |
4 |
Yes |
Male |
No |
16100 |
5 |
No |
Male |
No |
15800 |
7 |
Yes |
Male |
No |
27500 |
4 |
Yes |
Female |
No |
13000 |
7 |
No |
Male |
Yes |
68100 |
5 |
No |
Male |
Yes |
18500 |
7 |
Yes |
Female |
No |
27100 |
2 |
Yes |
Female |
No |
25900 |
5 |
Yes |
Male |
No |
18400 |
2 |
No |
Female |
No |
59200 |
4 |
Yes |
Female |
No |
67900 |
5 |
No |
Female |
No |
36700 |
7 |
Yes |
Female |
No |
32400 |
9 |
Yes |
Female |
Yes |
10300 |
4 |
Yes |
Male |
No |
39300 |
7 |
Yes |
Female |
No |
13800 |
6 |
Yes |
Male |
No |
11100 |
4 |
Yes |
Female |
No |
28600 |
2 |
No |
Male |
No |
22100 |
6 |
Yes |
Female |
No |
16700 |
6 |
Yes |
Female |
Yes |
19400 |
6 |
Yes |
Male |
Yes |
54600 |
4 |
Yes |
Female |
Yes |
41500 |
2 |
Yes |
Female |
No |
23300 |
9 |
No |
Male |
No |
29700 |
8 |
Yes |
Male |
Yes |
33200 |
2 |
Yes |
Male |
Yes |
56300 |
5 |
No |
Female |
No |
25900 |
5 |
Yes |
Female |
Yes |
63500 |
6 |
Yes |
Male |
Yes |
18700 |
7 |
Yes |
-
) Develop appropriate
descriptive statistics to summarize the data. For quantitative variables, you should includesample size ,mean , Standard Error of the Mean, Standard Deviation and Minimum and Maximum. For qualitative variables, you should include the sample size, response of interest, count of response, and proportion of response
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