
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Case is presented on the screen picture. Questions are:
1. How you approached your analysis of the information?
2. What is your opinion is the biggest benefit and why?
3. What in your opinion is the most serious risk and why?
4. What do you beleive is the best way to overcome this risk?
5. How does direct dispatch fit with Uniliver`s goals? (Uniliver`s goals is to become the best supply chain in the industry)
6. Do you think, in principle, direct dispatch could work for every type of product?

Transcribed Image Text:G Google
* Interview for UFLP Graduate
A https://unilever.hirevue.com/interviews/Ea3auap-gikrv4/
Facebook
O YouTube D Amal B Google classroom
M Acumen - Medium
Project Work 10 - G.
How you approached your analysis of
the information?
What in your opinion is the biggest
benefit and why?
Direct Dispatch in Supply Chain
What in your opinion is the most
serious risk and why?
Welcome to Supply Chain. Touching every part of the organisation, partnering with over
75,000 suppliers, employing over 110,000 people in 190 countries, we're the backbone of
the business where every decision can have a huge impact-I'm sure you'll find it an
exciting place to work!
What do you believe is the best way to
overcome this risk?
Kate Levine is a new Strategic Planning Manager who has recently joined supply chain from
Marketing. She has a video conference with the Supply Chain team in Argentina later
today, who has asked for her view on the 'direct dispatch' methodology. I would like you
to provide Kate with a summary of 'direct dispatch', its benefits and its risks, so that she's
fully briefed for the call.
How does direct dispatch fit with
Unilever's goals?
Do you think, in principle, direct
dispatch could work for every type of
product?
In summary, direct dispatch is an innovation used in some of our markets where products
are dispatched from a producer or supplier direct to the customer, rather than via our
distribution centres. There are potentially huge cost savings and efficiencies to be gained.
There have been some successes and some failures, we're continuously learning and
improving how we do things, but it may not be right for every market or brand. I've sent
you some information from one of our teams who have adopted it and an article about a
clothing retailer's experiences.
Pier-Luigi Sigismondi- Chief Supply Chain
Officer
I Hello everyone my name is Pier-Luigi
Sigismondi. I've been in this company,
Unilever, for about 18 months. I'm an
ndustrial engineer from Georgia Tech and
I've actually been in the Supply Chain
Isector for almost 20 years of my
career. 1karted in the consumer goods
industry ever since the late 90s exploring
Rescue Yourself
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