Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What is ODMF, how does it work. Explain with an example.
Expert Solution
Step 1
Talking about ODMF then, it refers to the online and dialog marketing forum. It is the forum that the organization uses in knowing about the opinions of the customers and their keen interests. This forum helps in organization in knowing what type of advertsiing is being ublished so that other parties will not copy the same.
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