Cars are shipped from three distribution centres to five dealers. The shipping cost is based on the mileage between the sources and the destinations and is independent of whether the truck makes the trip with partial or full loads. Table Q1 summarizes the mileage between the distribution centres and the dealers together with the monthly supply and demand figures given in number of cars. A full truckload includes 18 cars. The transportation cost per truck mile is $25. Table Q1: The mileage between distribution centres Dealer Supply 5 1 2 3 4 1 100 150 140 35 400 Centre 2 50 70 60 65 80 200 40 100 150 130 150 Demand 100 200 150 160 140 (a) Formulate the associated transportation model. (b) Determine the optimal shipping schedule.

MARKETING 2018
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ISBN:9780357033753
Author:Pride
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Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Q1
Cars are shipped from three distribution centres to five dealers. The shipping
cost is based on the mileage between the sources and the destinations and is
independent of whether the truck makes the trip with partial or full loads.
Table Q1 summarizes the mileage between the distribution centres and the
dealers together with the monthly supply and demand figures given in number
of cars. A full truckload includes 18 cars. The transportation cost per truck mile
is $25.
Table Q1: The mileage between distribution centres
Dealer
Supply
1
2
3
4
1
100
150
200
140
35
400
Centre
2
50
70
60
65
80
200
3
40
100
150
130
150
Demand
100
200
150
160
140
(a) Formulate the associated transportation model.
(b) Determine the optimal shipping schedule.
Transcribed Image Text:Q1 Cars are shipped from three distribution centres to five dealers. The shipping cost is based on the mileage between the sources and the destinations and is independent of whether the truck makes the trip with partial or full loads. Table Q1 summarizes the mileage between the distribution centres and the dealers together with the monthly supply and demand figures given in number of cars. A full truckload includes 18 cars. The transportation cost per truck mile is $25. Table Q1: The mileage between distribution centres Dealer Supply 1 2 3 4 1 100 150 200 140 35 400 Centre 2 50 70 60 65 80 200 3 40 100 150 130 150 Demand 100 200 150 160 140 (a) Formulate the associated transportation model. (b) Determine the optimal shipping schedule.
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