Business Strategy  Business strategy refers to the overall plan for a business. The strategy sets out the direction for the company and what it wants to achieve in the long term for business success. The strategy defines which markets the business needs to compete in,which activities will give it a competitive edge and how its resources will be used to achieve the overall plan business strategies and practices continuously adapt to a changing world. In an increasingly competitive global environment, without a clear vision a business will lack direction and may not survive. A vision should be both aspirational and inspirational for stakeholders.  The Vision is: to earn the lifetime loyalty of our customers by consistently delivering frequent, high performing public transport services which offer excellent value. Underpinning the Vision are a common set of Values, an organisation's values are the guiding principles that influence its activities across the business. Values show how the company expects everyone within the business to behave. The Values are: Excellence – We constantly strive to be excellent in all that we do Safety – We only do what is safe and stop any unsafe behaviour. Safety is our priority Customers – We place them at the heart of our business and relentlessly meet their expectations People – We develop the talents, reward the exceptional performance and respect the rights of all our employees Community – We are active in the communities we serve to generate economic, social and environmental value. For example, under the Safety Value the National Express ‘Driving Out Harm’ programme encourages staff to make sure that their workplace is safe and ensures that the safety of customers and colleagues is put first at all times. Analyse the impact of the National Express vision and values on its strategy

Business Strategy 

Business strategy refers to the overall plan for a business. The strategy sets out the direction for the company and what it wants to achieve in the long term for business success. The strategy defines which markets the business needs to compete in,which activities will give it a competitive edge and how its resources will be used to achieve the overall plan business strategies and practices continuously adapt to a changing world. In an increasingly competitive global environment, without a clear vision a business will lack direction and may not survive. A vision should be both aspirational and inspirational for stakeholders. 

The Vision is: to earn the lifetime loyalty of our customers by consistently delivering frequent, high performing public transport services which offer
excellent value. Underpinning the Vision are a common set of Values, an organisation's values are the guiding
principles that influence its activities across the business. Values show how the company expects everyone within the business to behave.
The Values are:

Excellence – We constantly strive to be excellent in
all that we do
Safety – We only do what is safe and stop any
unsafe behaviour. Safety is our priority
Customers – We place them at the heart of our
business and relentlessly meet their expectations
People – We develop the talents, reward the
exceptional performance and respect the rights of
all our employees
Community – We are active in the communities we
serve to generate economic, social and
environmental value.
For example, under the Safety Value the National Express ‘Driving Out Harm’ programme encourages staff to make sure that their workplace is safe and
ensures that the safety of customers and colleagues is put first at all times.

Analyse the impact of the National Express vision and values on its strategy