Breadth and depth are two important componentsin distinguishing among types of retailers. Discussthe breadth and depth implications of the followingretailers discussed in this chapter: (a) Nordstrom,(b) Walmart, (c) L.L.Bean, and (d) Best Buy

Why would a manufacturer such as Apple choose to establish its own retail chain?

Provide examples of how P&G may work with Kroger to jointly plan andimplement a retail strategy using the six Ps.

Moving into the future, what effect is online retailing likely to haveon the oversupply of retail store space in the United States?

The key goal for retailers in the accelerated development phase of the retail life cycle is to Question 35 options:     a) find ways of discouraging customers from moving to low-margin, mass-volume outlets.       b) recover start-up costs.   c)   delay entering the decline stage of the retail life cycle.   d)   establish a dominant position in the fight for market share.   e)   establish a retail concept that is a sharp departure from existing competition.

Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.

Discuss the major factors that help to determine a retailstore’s image. How does atmosphere add value to products sold in a store?